Fashion advertising / Fashion blog / Fashion pictures

Mikhail Gorbachev for Louis Vuitton

Written by Tania Braukämper.

We’ve had an ongoing discussion for some time now about the problems facing the Louis Vuitton brand. The use of particular celebrities in campaigns, the overuse of the LV monogram, and the effect of chav fakes are all factors in the diminishing reputation of the brand.

Well, Louis Vuitton have chosen a bold and interesting path in combating their brand problem – a very serious Leibovitz-shot campaign featuring Russian politician Mikhail Gorbachev. The image is striking; classic; and far removed from the ‘bling’ campaigns which have dominated Louis Vuitton’s advertising in recent years.

He may have ended the political supremacy of the Communist Party… but can he bring credibility back to the Louis Vuitton brand? It’s definitely a start.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.