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Mischa Barton & Bebe Part Ways

Written by Daniel P Dykes.
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Bebe appear to be going for someone older, with Rebecca Romijn replacing Mischa Barton as their celebrity endorser;

Supermodel-turned actress Rebecca Romijn will be replacing Mischa Barton as the face of Bebe for Summer 2007.

Rebecca Romijn who used to model for lingerie retailer Victoria Secrets before turning to acting as Mystique in X-Men: The Last Stand and later starring in Ugly Betty, has signed a one-year contract beginning in March.

Source: Female First.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.