In case you needed more evidence of a 20s fashion revival: launching this week is Katy Perry’s new campaign for ghd, promoting the brand’s new Scarlet Collection. While last time Perry was transported by the ghd team and photographer David LaChapelle back to the 50s, 70s, and 80s, this time she’s been given classically 1920’s finger waves – just ripe for the burgeoning trend.
The campaign may have changed era but the fairytale theme is still strong. This time, Katy was styled as two different Snow Whites. As wardrobe stylist Johnny Wujek explains:
The two Snow white looks are a twist on the original Snow White. There’s a dark, vampy, witchy Snow White where’s she’s got a short bob, so for that we went for the long, sexy gown, very tight-fitted. The other one was more innocent, feminine, very soft pastels and pinks, so it’s a contrast.
In case you’re in need of a new ghd styler, picking up one from the Scarlet collection is fitting: it has “opulent red plates and accents in a celebration of 1920s glamour”.
You can view a preview of the campaign, along with some exclusive behind-the-scenes images, at the gallery above.