New Katy Perry for ghd: first look

In case you needed more evidence of a 20s fashion revival: launching this week is Katy Perry’s new campaign for ghd, promoting the brand’s new Scarlet Collection. While last time Perry was transported by the ghd team and photographer David LaChapelle back to the 50s, 70s, and 80s, this time she’s been given classically 1920′s finger waves – just ripe for the burgeoning trend.

Katy Perry for ghdKaty Perry for ghd’s ‘Scarlett campaign’, photographed by David LaChapelle

Click the thumbnails for full pictures:
Katy Perry for ghd's Scarlett campaign photographed by David LaChapelle
Katy Perry for ghd's Scarlett campaign photographed by David LaChapelle
Katy Perry for ghd's Scarlett campaign photographed by David LaChapelle
Katy Perry for ghd's Scarlett campaign photographed by David LaChapelle
Katy Perry for ghd's Scarlett campaign photographed by David LaChapelle
Katy Perry for ghd's Scarlett campaign photographed by David LaChapelle

The campaign may have changed era but the fairytale theme is still strong. This time, Katy was styled as two different Snow Whites. As wardrobe stylist Johnny Wujek explains:

The two Snow white looks are a twist on the original Snow White. There’s a dark, vampy, witchy Snow White where’s she’s got a short bob, so for that we went for the long, sexy gown, very tight-fitted. The other one was more innocent, feminine, very soft pastels and pinks, so it’s a contrast.

In case you’re in need of a new ghd styler, picking up one from the Scarlet collection is fitting: it has “opulent red plates and accents in a celebration of 1920s glamour”.

You can view a preview of the campaign, along with some exclusive behind-the-scenes images, at the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.