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Nolita point out that models aren't annorexic
It's not a pretty sight to behold, but Nolita hope it will sell their clothes. 23 year old anorexic Isabelle Caro posed for the label's latest campaign, which aims to both shock and make a statement. That statement: assumedly, Nolita don't support anorexic models.
Controversy has already erupted over the campaign, which was shot by Oliviero Toscani, with some saying it's too crass, and others claiming it will spark a weight-loss competition amongst anorexia sufferers.
The Nolita campaign image; runway models at Milan Fashion Week yesterday
Yes, the ad gives a shocking realisation of the dangers of anorexia. But putting Isabelle Caro next to a runway model actually highlights the difference between a model and a true anorexia sufferer. Most models look healthy in comparison, don't they?
Certainly the desire to be thin can lead to eating disorders; but should the fashion industry really be held responsible? And should Nolita really be exploiting a girl suffering anorexia to sell clothing?
Written: 25th September 2007 at 05.46
Comments: Click Nolita 'no anorexia' campaign to read comments.
Author
Authored by Tania Braukamper.
There aren't too many alpha-females out there and, though she might deny it, Tania Braukamper certainly exudes their qualities. A keen eye, a focused approach, and a wardrobe spanning three rooms have made her one of the savviest of dressers. But it's not all couture for Tania, earning her fashionista credentials she'll frequently be seen on the town in a one-off, vintage dress and a pair of Gucci heels.
She says: Vintage will never go out of style
We say: Does that include vintage 80s?
