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Overheard: Dsquared2 Spring/Summer 2009

Written by Daniel P Dykes.

My comments in the fashion forums about Dsquared2′s Spring/Summer 2009 feature pieces;

Good Lord this one lacks elegance:

Earned the following rebuke;

You can’t make fun of DSquared for being slutty, that’s like making fun of Stephen Hawking for being in a wheel chair.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.