PUMA: not just for tracksuit pants

If you weren’t aware that PUMA have some covetable designer collaborations with the likes of Alexander McQueen and Hussein Chalayan on their shelves, then perhaps now is the time to be introduced to them. Available at PUMA’s concept stores, the winter drop includes Chalayan’s brightly hued yoga wear, graphic printed leggings, and cool accessories; while the McQueen ‘Entwine’ running shoes are some of the most stylish you could ever hope to find. PUMA enlisted the aid of Zanita Whittington to capture their designer collaboration pieces into a sporty-chic look book.

PUMA Designer Collaborations look book by Zanita Whittington

Click the thumbnails for full pictures:
PUMA Designer Collaborations look book by Zanita Whittington
PUMA Designer Collaborations look book by Zanita Whittington
PUMA Designer Collaborations look book by Zanita Whittington
PUMA Designer Collaborations look book by Zanita Whittington
PUMA Designer Collaborations look book by Zanita Whittington
PUMA Designer Collaborations look book by Zanita Whittington
PUMA Designer Collaborations look book by Zanita Whittington

Tania Pozzebom stars, with styling by Jess Steuart and hair and makeup by Vanessa Collins.

Click on the gallery below to view the rest of the shoot by Zanita; you can also shop for the products from the look book at Puma.com.au.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.