Party dressing from SHC China

We haven’t seen much of China’s SHC magazine – this being its inaugural issue – but thus far the clean layout and festive styling ideas as seen in the shoot Party Never Stops has caught our eye.

Xiao Wen, Lina Zhang and Ming Fei Ni wear party outfits that range from oriental inspired to mod blocks of colour. Even the headscarves are bright and whimsical.

coloured headscarf

Click the thumbnails for full pictures:
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1

From what we can tell the shoot is in collaboration with H&M. You can view it all at the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.