Party dressing from SHC China

We haven’t seen much of China’s SHC magazine – this being its inaugural issue – but thus far the clean layout and festive styling ideas as seen in the shoot Party Never Stops has caught our eye.

Xiao Wen, Lina Zhang and Ming Fei Ni wear party outfits that range from oriental inspired to mod blocks of colour. Even the headscarves are bright and whimsical.

coloured headscarf

Click the thumbnails for full pictures:
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1
Xiao Wen, Lina Zhang & Ming Fei Ni: SHC Magazine, issue 1

From what we can tell the shoot is in collaboration with H&M. You can view it all at the gallery above.

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