What exactly is Penthouse Mouse? We weren’t really sure what we were in for when we rocked up fashionably late to the project’s launch on Friday night. Turns out, it’s a hell of a lot of things all rolled into one.
It’s a gallery. A store. It’s art and fashion. It has live photoshoots and parades and speeches coming up in the next few weeks. Making its home at the former Naval & Military Club at the top end of Little Collins, Melbourne, Penthouse Mouse is in for a busy time.
Celebrating its launch on Friday were fashion industry and fashion lovers alike, and we spotted (and snapped) many an intriguing outfit amoungst the crowd.
Visit http://www.penthousemouse.com.au for more info about what’s coming up at Penthouse Mouse 2010. For more social and street style snaps from the launch, click on the gallery below.





























