What exactly is Penthouse Mouse? We weren’t really sure what we were in for when we rocked up fashionably late to the project’s launch on Friday night. Turns out, it’s a hell of a lot of things all rolled into one.

It’s a gallery. A store. It’s art and fashion. It has live photoshoots and parades and speeches coming up in the next few weeks. Making its home at the former Naval & Military Club at the top end of Little Collins, Melbourne, Penthouse Mouse is in for a busy time.

Celebrating its launch on Friday were fashion industry and fashion lovers alike, and we spotted (and snapped) many an intriguing outfit amoungst the crowd.

Penthouse Mouse Launch Party 2010

Click the thumbnails for full pictures:
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)

Visit http://www.penthousemouse.com.au for more info about what’s coming up at Penthouse Mouse 2010. For more social and street style snaps from the launch, click on the gallery below.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.