Penthouse Mouse 2010 launch: street style

What exactly is Penthouse Mouse? We weren’t really sure what we were in for when we rocked up fashionably late to the project’s launch on Friday night. Turns out, it’s a hell of a lot of things all rolled into one.

It’s a gallery. A store. It’s art and fashion. It has live photoshoots and parades and speeches coming up in the next few weeks. Making its home at the former Naval & Military Club at the top end of Little Collins, Melbourne, Penthouse Mouse is in for a busy time.

Celebrating its launch on Friday were fashion industry and fashion lovers alike, and we spotted (and snapped) many an intriguing outfit amoungst the crowd.

Penthouse Mouse Launch Party 2010

Click the thumbnails for full pictures:
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)
Penthouse Mouse 2010 Launch (LMFF)

Visit http://www.penthousemouse.com.au for more info about what’s coming up at Penthouse Mouse 2010. For more social and street style snaps from the launch, click on the gallery below.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.