What exactly is Penthouse Mouse? We weren’t really sure what we were in for when we rocked up fashionably late to the project’s launch on Friday night. Turns out, it’s a hell of a lot of things all rolled into one.

It’s a gallery. A store. It’s art and fashion. It has live photoshoots and parades and speeches coming up in the next few weeks. Making its home at the former Naval & Military Club at the top end of Little Collins, Melbourne, Penthouse Mouse is in for a busy time.

Celebrating its launch on Friday were fashion industry and fashion lovers alike, and we spotted (and snapped) many an intriguing outfit amoungst the crowd.

Penthouse Mouse Launch Party 2010

Visit http://www.penthousemouse.com.au for more info about what’s coming up at Penthouse Mouse 2010. For more social and street style snaps from the launch, click on the gallery below.

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