Phoenix Keating’s latest collection takes the name DE-SEX, but it’s not to be mistaken with the kind of de-sexing that takes place at a veterinary clinic. No, rather it’s about “the de-sexualisation of fetish.” The fetish elements in question are the likes of latex and rope binding but, as Keating says, “I’m taking something that would otherwise seem overtly sexual and trying to transform it into something quite light and wearable.”

Keating took his collection to the runway in Sydney proving that his mission to transform the fetishist into the wearable was successfully accomplished. Adding to the brilliance is the Henryk Lobaczewski photographed campaign, which plays with stark settings, slightly displaced objects, and distorted upwards angles making everything seem a little larger than life, a little dream-like.

phoenix keating campaign

Click the thumbnails for full pictures:
Phoenix Keating S/S 12/13 campaign by Henryk Lobaczewski
Phoenix Keating S/S 12/13 campaign by Henryk Lobaczewski
Phoenix Keating S/S 12/13 campaign by Henryk Lobaczewski

View more of the Phoenix Keating spring 2012 / 2013 campaign, as photographed by Henryk Lobaczewski, at the gallery above.

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