If you remember the ’90s you’ll remember the Seattle sound of fuzz guitars and drawling vocals, the emotional mix of zombie-like apathy and angst-ridden rebelliousness, the time when lyrics were a little random, jeans were carelessly ripped, hair was scraggly and eyeliner smudged. That’s a nutshell roundup of how it was the first time around, but fashion revivals always see things differently. Not even two decades later gruge was ready – from a fashion perspective, at least – for reinvention. Nostalgia kept much of the elements alive, but without the original angsty undertones it was edged with glamour.
Igor Oussenko‘s latest shoot hits on the oxymoron of polished grunge. This is how grunge is worked into many a youthful wardrobe viewed through a glamorous, sexy and upmarket lens. Ekaterina Kudrina’s makeup is berry-lipped and kohl-eyed. Elena Korobova’s hair is dishevelled, but deliberately so. And stylists Georgy Rushev and Oxana Pavlishina-Pomozova manage to work everything from crisp Burberry coats to floating pleat dresses in a way that fits easily with the modern-grunge aesthetic.
View the full shoot Grunge by Igor Oussenko at the gallery above.