Prada, apart from being a leader in trendsetting destinations, has also a very creative yet peculiar signature in the imagery field. The look books, ad campaigns, advertorials and designs have a specific, uncanny impact into the reality inserting quite abstract, at times grotesque visions of a style. The latest Prada imagery for the fall 2011 season – titled Fantasy – goes that way and is a fantasy indeed. It is like a psychedelic journey into the dreamy surrealism of a collage backdrop, with the mosaic nature of a photomontage and signature looks of Prada.
As the collection relates to the lady-like statement and immortal, vibrant inspirations of the 1960s, the lookbook invites you into the magical world of Wonderland framed into the collage pictures. With the implemented techniques of old school retouching the lookbook becomes a captivating clip art mixture of vintage vibes taken from the 60s revival with a genuine message. The outfits are composed in color blocking constructions of graphic patterns and python prints that, along with collage cut-out, form a stereo effect of the lookbook. There couldn’t be a better solution encapsulating the omnipresence and complexity of vintage revival than such a peculiar vision of a photomontage.
For the full Prada fall 2011 ‘Fantasy’ look book, click on the gallery above.