Just when you think you’ve seen everything, there comes something that leaves you short for words. Fabric yarns, lavish embellishments, artistic embroidery, all of it can step aside as this photo shoot has won the creative innovation award. Anyone seen the trophy?
In this Madame magazine editorial, aptly titled ‘Paper Dresses’, the model’s body is wrapped in paper, literally. The magazine’s art director worked with a team of pattern cutters and designers to shoot a spread where only paper and scissors were allowed.
With what might be considered an unconventional item in the fashion industry, dresses have been made from a heap of multi-coloured A3 sheets. Their version of a ballerina tutu has been sharpened out, while a life-size razor has incised thin stripes with great detail.
The elaborate creativity of this editorial has translated itself in an aesthetic not so unique in the present times. But the exclusivity lies in the honesty of the creations – clothes that evidently look like paper.
It’s purely honouring the foundation of every designer – a paper on which he can sketch to give you the desire to wear exquisite clothes.