Ruby Rose & Lucy McIntosh for Melb Fashion Week

As if to remind us just how fast this year has flown, Melbourne this morning ushered in a new program of parades and events for the upcoming 2010 Melbourne fashion week (MSFW). TV personality / VJ Ruby Rose was announced as this year’s Ambassador; while Melbourne model Lucy McIntosh will be seen gracing billboards, banners, and runways alike as the festival’s Face.

Launch of Melbourne Spring Fashion Week (MSFW) 2010

Click the thumbnails for full pictures:
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010

Melbourne Spring Fashion Week runs from August 30 – September 5, 2010. You can see more photos from this morning’s launch by clicking on the picture above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.