As if to remind us just how fast this year has flown, Melbourne this morning ushered in a new program of parades and events for the upcoming 2010 Melbourne fashion week (MSFW). TV personality / VJ Ruby Rose was announced as this year’s Ambassador; while Melbourne model Lucy McIntosh will be seen gracing billboards, banners, and runways alike as the festival’s Face.

Launch of Melbourne Spring Fashion Week (MSFW) 2010

Click the thumbnails for full pictures:
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010
Launch of Melbourne Spring Fashion Week (MSFW) 2010

Melbourne Spring Fashion Week runs from August 30 – September 5, 2010. You can see more photos from this morning’s launch by clicking on the picture above.

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