Fashion advertising / Fashion blog / Fashion pictures

Scarlett Johansson for Louis Vuitton 07/08

Written by Daniel P Dykes.

Louis Vuitton continue to try and inject some Hollywood-cool into their range by getting actress Scarlett Johansson to do her thing for them again.

The campaign is for the company’s Fall(Autumn) – Winter 2007/2008 campaign and was shot in Los Angeles by Mert Alas and Marcus Piggott.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.