Selling perfume with sex

You can’t help but recognise that this is a path Tom Ford paved. Who else has been so successful at building an association between a humble perfume bottle and pure, unadulterated sex? Like Ford’s strategically placed fragrance bottles, which have found themselves intimately close to the most private parts of the female body, this shoot from LOVESEXDANCE solves the problem of selling fragrance without the ability to experience it’s most important quality: it’s smell. Instead sight becomes the key sense, and sex the sales pitch.

lovesexdance perfume shoot

Click the thumbnails for full pictures:
Perfume: LOVE SEX DANCE Magazine
Perfume: LOVE SEX DANCE Magazine
Perfume: LOVE SEX DANCE Magazine
Perfume: LOVE SEX DANCE Magazine
Perfume: LOVE SEX DANCE Magazine
Perfume: LOVE SEX DANCE Magazine

Conceptualised by Tina Gauff for LOVESEXDANCE, it’s also another hint at the return of the sapphic that Daniel mentioned recently.

You can view the shoot by clicking on the thumbnails above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.