Selling what can’t be bought: Steven Meisel

Doesn’t matter what you think of them – tacky, attractive, ineffective or just unnecessary – fashion and beauty advertisements are special. Especially when big names get together on the same creative platform. Think Mario Testino and Kate Moss – that kind of special.

These are the kind that’ll look flashy on beautifully scented pages of a glossy magazine, but when they are bookmarked and filed in the advertisement library (surely that exists), it’s considered a revolutionary benchmark.

This particular collaboration between legendary photographer Steven Meisel and W magazine is one of the aforesaid kind. It’s brilliant in ways more than one, down right from poking fun at elaborate product advertisements to photographing today’s biggest names in fashion on the same stage, in front of the same camera. A stressful task, one would imagine.

This shoot is an editorial in its own right, also a creative mockery, and for all you know, it might just have initialised a new trend for this industry. None of these products exist, and what’s amusing is that no company will dare to construe any of these genius ideas into real campaign imagery. Not after this.

Randomly scattered all over the art issue of the latest W, don’t be alarmed if this editorial causes some tummy-aching giggles.

steven meisel fake ads

Click the thumbnails for full pictures:
Steven Meisel's Fake Ads for W Magazine
Steven Meisel's Fake Ads for W Magazine
Steven Meisel's Fake Ads for W Magazine
Steven Meisel's Fake Ads for W Magazine
Steven Meisel's Fake Ads for W Magazine
Steven Meisel's Fake Ads for W Magazine
Steven Meisel's Fake Ads for W Magazine
Steven Meisel's Fake Ads for W Magazine

Watch Anna Dello Russo, Brana Wolf, Polly Mellen, and W’s Style Editor-at-Large, Lori Goldstein, all model with blue face packs, for a brand titled Visage. How fitting!

Then there’s model Karen Elson in a custom-made Agent Provocateur suede and satin lingerie set, spanking the bare bottoms of her submissive male slaves. A special mention must go to the commendable bum make-up by Pat McGrath.

A classic shampoo commercial by green-eyed beauty Linda Evangelista is quite the winner. Until, director Joel Schumacher surrounds himself with the topmost models in the industry today, like Natasha Poly and Coco Rocha.

In the editorial notes, stylist of the shoot, Edward Enninful, had one message for all of us gasping in shock at the idea of this massive pop culture collaboration.

“People think everyone hates each other in fashion. They got on like a house on fire!”

You don’t want to miss out on this genius of an editorial. Click on the thumbnails above to view all the images and share this marvellously amazing work by Steven Meisel.

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Written by .

Shitika Anand is a freelance journalist, based in Sydney, who is addicted to coffee, vintage boutiques, bright-glitzy earrings and British stand-up comedy. Her bank account weeps every time she walks out of a shoe shop, but her shoe rack throws a 'welcome home' party for the new member. Her undying love for words is obvious when she narrates her entire life story to a stranger on the train. Which is partly the reason she's resorted to writing. When not blogging, she can be found in a corner of her nearest bookshop, hiding under a monstrous pile of international fashion magazines. You can read more of her work on her personal site, Sweet Dreams in my world.