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Sisley lingerie 2009/2010 advertising campaign

Written by Daniel P Dykes.
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Having made sensuality an element of their Autumn (Fall)/Winter 2009/2010 advertising campaign, Sisley are looking to repeat the mood with their campaign for Sisley Underwear.

Sisley underwear

Click the thumbnails for full pictures:
Sisley Underwear Autumn(Fall)/Winter 2009/2010 Ad Campaign
Sisley Underwear Autumn(Fall)/Winter 2009/2010 Ad Campaign
Sisley Underwear Autumn(Fall)/Winter 2009/2010 Ad Campaign
Sisley Underwear Autumn(Fall)/Winter 2009/2010 Ad Campaign
Sisley Underwear Autumn(Fall)/Winter 2009/2010 Ad Campaign
Sisley Underwear Autumn(Fall)/Winter 2009/2010 Ad Campaign

Shot by Camilla Akrans, I can’t help but remark that we now use the term ‘sensual’ instead of ‘erotic’ when describing Sisley’s ad campaigns. After all, it wasn’t that long ago that, under the direction of Terry Richardson, Sisley were promoting a raw erotic style that would eventually lead to the nudity in fashion trend.

You can see more pictures from Sisley Underwear’s Autumn(Fall)/Winter 2009/2010 advertising campaign by clicking on the thumbnails below.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.