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Sisley: supermarket raids & laundromat escapades

Written by Tania Braukämper.

Sisley are relying on the strength of Terry Richardson‘s photography and/or reputation to pull their Fall 2010 campaign through. Supermarket raids and laundromat escapades may have a sort of raw appeal for some, and Ashely Smith draped over a motorcycle looking hot can’t exactly harm your campaign either. But we miss the polished goddess perfection of the brand’s Summer ads of yesteryear; and the somewhat uninspiring clothes in their latest campaign aren’t helping to change our minds.

Sisley Fall 2010 Advertising Campaign by Terry Richardson

Click the thumbnails for full pictures:
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson
Sisley Fall 2010 Advertising Campaign by Terry Richardson

What do you think of Terry’s latest campaign for Sisley? You can leave comments at the gallery by clicking on the images below.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.