Sitting in my Stockholm hotel room and taking in the BBC World Service I have to say it seems rather surreal to think that New York, like much of America’s East Coast, is in the grips of both the tail end of summer and Hurricane Irene. For the fashionisers affected, I hope that it all dissipates without damage and that life shortly returns to normal – the sort of normal where big smiles and crochet dresses are commonplace.

karen blanchard street style

This look was snapped in New York during the spring / summer 2011 fashion weeks by Citizen Couture.

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.