Spanish GQ photoshops itself into trouble

Updated with the pictures and video that has caused the controversy.

Can you guess what it is about the picture below that has seed model Irina Shayk pick up the phone to her lawyer?

Give up? From allegations that have recently come out it appears that GQ have naughtily, using sneaky Photoshop techniques, removed the lovely Russian’s underwear leaving her appearing to be undressed – certainly there’s little to be seen, but nudity is implied. And that’s what has got Irina, and her agency, somewhat upset.

Click the thumbnails for full pictures:
Irina Shayk: GQ Spain December 2010
Irina Shayk: GQ Spain December 2010
Irina Shayk: GQ Spain December 2010
Irina Shayk: GQ Spain December 2010
Irina Shayk: GQ Spain December 2010
Irina Shayk: GQ Spain December 2010
Irina Shayk: GQ Spain December 2010
Irina Shayk: GQ Spain December 2010

According to Irina’s agency, Elite Model Management, the photos were originally lensed with Irina wearing lingerie from Intimissimi for which she is the brand ambassador. As per the contract signed on her behalf by Elite, Irina would also have approval on any images which would be published. None of them were nudity. GQ allegedly did not abide by this arrangement.

As you’ll see in the pictures nudity is certainly implied, but the video does tell another story with Irina visibly topless. A lot of this seems to come down to what was expected from the photo shoot and one’s definition of nudity and whether it includes toplessness or not.

Elite Model Management’s statement is directly below, while you’ll find the video and previews of the photo shoot underneath the statement.

Model Irina Shayk is a victim of photoshop and GQ’s Spain negligence in her recent cover, editorial and feature in the magazines December issue. The Intimissimi ambassador dawns the cover in an Intimissimi lingerie body suit but unfortunately was photoshopped to appear naked in 3 images of the 14 page spread.

In every image photographed Ms Shayk was dressed in lingerie in the artistic and tasteful shots done by famed photographer Vincent Peters but due to negligence on GQ’s part it seems as if Ms. Shayk “posed” for pictures entirely nude, which is false. A contract was signed on behalf of Ms. Shayk by Elite Model Management where she was to have approval of the interview, cover and images and was refused that right by the publication. Ms. Shayk was not nude and did not approve these images.

Futhermore, in an effort to sell more magazines the SPAIN GQ printed “Want to see Irina Shayk nude?” these kind of statements are not only not true but also defamatory towards Ms Shayk’s persona and image this lack of professionalism and neglect towards the future of Ms Shayk’s modeling career in an effort to sell magazines is not only shocking but unacceptable from such an established and prestige publication as GQ.

Gael Marie – Managing Director


GQ: The other sideGQ: The other side (4 Dec 2010)

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.

Written by .

When he's not shooting the runway shows from around the globe, Allan Barger works as's Art Director. That sees him work to bring you all all the latest photo shoots from the established and emerging talent of the photographers and stylists who push the industry forwards. When the picture doesn't quite speak a thousand words, Allan sets his trigger finger to the keyboard to share his written insights.