Aquascutum‘s tagline is Understated British Elegance… and boy do they live up to the title with this campaign. The gents’ wear is sharp and refined. The photography by Willy Vanderperre is striking against the drama of stormclouds and fluttering wind. And the potential austerity of the collection’s buttoned up collars, long skirts and camel coats is nullified by the attitude with which Karlie Kloss wears them.

Karlie Kloss: Aquascutum Fall 2010 Ad Campaign

Click the thumbnails for full pictures:
Karlie Kloss: Aquascutum Fall 2010 Ad Campaign
Karlie Kloss: Aquascutum Fall 2010 Ad Campaign
Karlie Kloss: Aquascutum Fall 2010 Ad Campaign
Karlie Kloss: Aquascutum Fall 2010 Ad Campaign
Karlie Kloss: Aquascutum Fall 2010 Ad Campaign
Karlie Kloss: Aquascutum Fall 2010 Ad Campaign

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.