The take up of 60s ladylike fashion on the street has been a slow filter from it’s prominence in editorials. For Fall what we’ve been seeing has all been fully thematic with heavy, full skirts, kitten heels and prim ponytails and it’s for that reason – the faithfulness of the vintage revival – that it hasn’t translated all that well to everyday life. Louis Vuitton‘s latest Cruise campaign hints that for Spring 2011 that may well change.
This is a more balanced mix. The vintage themes are still strong, but there’s a distinctly modern twist. Most of us aren’t ready to revert back to a full 50s/60s aesthetic; but take the full skirt and raise its hem a little, replace the dainty shoes with some flat ankle boots, or cut some leather driving gloves into a fingerless take, and suddenly it’s all a little closer to what we’re used to. And it’s all ideal inspiration for artfully mixing in sophisticated vintage elements with other on-trend modern ones.
Modelled by Anne Vyalitsyna and photographed by Mark Segal, you can see more of the campaign at the gallery below.