Whether or not you count yourself in the spandex bodysuit-wearing American Apparel fan base, you can’t deny the label’s success at branding. Their particular style is somewhere between fashion and vintage pornography, with more than a dash of hipster cool. To say Yusuf Butolli captures the mood and aesthetic of the brand in this shoot featuring all American Apparel wares would be a lie; he exceeds it. His sheer lace and swimsuit wearing girls are captured with a rawness that’s subtle, that’s softer than that of an American Apparel ad. And the results are all the better for it.

They had those sublime (nights): Yusuf Butolli

Click the thumbnails for full pictures:
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli
They had those sublime (nights): Yusuf Butolli

Click on the gallery below to view all of Yusuf Butolli‘s shoot, they had those sublime (nights), which was styled by Chrisna De Bruyn.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.