Whether or not you count yourself in the spandex bodysuit-wearing American Apparel fan base, you can’t deny the label’s success at branding. Their particular style is somewhere between fashion and vintage pornography, with more than a dash of hipster cool. To say Yusuf Butolli captures the mood and aesthetic of the brand in this shoot featuring all American Apparel wares would be a lie; he exceeds it. His sheer lace and swimsuit wearing girls are captured with a rawness that’s subtle, that’s softer than that of an American Apparel ad. And the results are all the better for it.
Click on the gallery below to view all of Yusuf Butolli‘s shoot, they had those sublime (nights), which was styled by Chrisna De Bruyn.

















