Supermodels as Duran Duran: weekend watch

To my mind, Duran Duran’s relevance to pop culture has stretched like a rubber band over the decades. But now comes their latest single Girl Panic, and it isn’t just the sound of synths we’re hearing; it’s the sound of flagging relevance being reignited with a boom.

The key to bringing their new track to a much wider audience? Pulling out the oldest trick in the Duran Duran book: the Supermodel.

The original supermodels, whose careers are of roughly the same vintage as the band’s, star in the film clip for Girl Panic. But rather than star as themselves they cleverly play the parts of the band members – singing, doing interviews (“obviously, we were one of the first to put models in our videos,” says a tongue-in-cheek Naomi Campbell, playing the role of lead singer Simon Le Bon) and getting up to the kind of rock ‘n’ roll mischief bands are famous for. It’s an entertaining piece of cross-over between music and fashion that’s spread like wildfire for the draw of those ever-alluring household name models.

Watch the clip, which stars Naomi Campbell, Cindy Crawford, Eva Herzigova, Yasmin LeBon, and Helena Christensen, after the break.

duran duran girl panic video

Click the thumbnails for full pictures:
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video
Supermodels in Duran Duran's Girl Panic music video

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.