For what is an in-store publication, H&M magazine manages to get some big names and quality shoots. And they show just how accessible on-trend fashion can be at a low cost (to those in countries that have H&M, of course). For the Spring 2010 mag, Natasa Vojnovic is shot by Terry Richardson in some cool outfits. I particularly like this take on exposed midriff with high-waisted cuffed shorts and a khaki military jacket.
The prices of the clothes are, naturally, ridiculous.
View the rest of the shoot at the gallery below.