Part of our predictions of a roaring Twenties revival is the rapid pace with which the ever-spinning fashion wheel turns (it’s been 3-4 years since flapper was truly on-trend last); and part because of the cinema landscape for the coming year, which will gear up to a new adaptation of The Great Gatsby. And when we imagine what a newfound 1920s infatuation might look like, we imagine it to be this; Seth Karecha & Ron Contarsy’s shoot for Tatler Hong Kong titled ‘The Lady Is A Vamp’.
You see, it’s always the eras closest to our own that have the most amount of impact. It’s easy for us to trade in our skinny jeans for a pair of 70s-style flares, but not so easy to roll out of bed in the morning and throw in some flapper-esque finger waves before work. Hence a 20s trend can be largely editorial – that is to say, we’ll see more of it in magazines than we will on the street. The beauty of Karecha & Contrarsy’s work is that it’s not only ahead, but that it gets the balance of vintage and modern just right. ‘Flapper’ was largely an attitude and taking inspiration from the era into 2011 and beyond means avoiding costumed looks and focusing on pairing modern pieces with hints of jazz age fabulousness. What you’re left with really is the cat’s pyjamas.
Jason Rembert was the stylist behind the shoot, which stars Sam Rayner. You can view the rest at the gallery below, including some additional shots that didn’t feature in the magazine.
Visit Seth Karecha & Ron Contarsy for more by the fantastic photographer duo.