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The MMSFW launch parties - four in one night!
Written by Daniel P Dykes
Melbourne Spring Fashion Week (MSFW) kicked off last night, a day early and with not one but four different parties!
The créme de la créme of Australia's fashion world kicked things off at Alto, the visually stunning 25th floor of Melbourne's Langham hotel. Drinks, cakes, oysters, and models galore all helped set the theme for what will be a hell of a week. Of course, things didn't store there.
The official launch party after party (because you need a title for an excuse to party, right?) was enjoyed by many of those involved in the week at Curve, while on the other side of the Yarra River the crowd was enjoying the launch of Miishu Boutique's Spring-Summer 2007/2008 range at Baroq House. From there it was off to Alto at GPO, where the Redken gift bags were snapped up with fervour. And if that wasn't enough, the after-after-after party saw people head back to Baroq House.
Four parties in one night, we clearly don't know how to pace ourselves.
If you're looking to enjoy the best of MMSFW with us, don't forget to check out the fashion week parties Fashionising has organised.
Written: 2nd September 2007 at 19.35
Comments: Click MMSFW - Motorola Melbourne Spring Fashion Week to read comments.
Author
Written by Daniel P Dykes.
Traditionalist and futurist are two of the labels applied to Daniel, but he sees the two as being in perfect balance. With a keen eye on the future and his finger on the pulse he helps keep fashionisers everywhere ahead in the fashion stakes as Fashionising.com's lead fashion trend analyst. Believing that the late-2000s credit crisis will be ultimately good for fashion, Daniel sees a future for fashion where grounded in traditional values; where luxury fashion again comes to represent quality production as opposed to being solely label driven.
Currently based in Melbourne, Daniel is Fashionising.com's Editor in Chief and Chairman.
