The cool-kid factor: AlleyCat Trade

There’s something especially intriguing about femininity with a certain edge. Immediately it seems, there is room for a deeper context and the thrill of more possibility. It’s like the mystery that surrounds a girl disproportionately hot for her surroundings who happens to wander into a drifters’ bar, unanswered questions hanging about her like cigarette smoke. The contrast of her freshness against an erosive background is what makes you stop and notice just how lovely she is.

The inaugural lookbook of AlleyCat Trade has that same captivating appeal to it, the context being a bit as if Aerosmith’s Crazy video had been shot in 2011. Photographed by Christopher Glancy in a mechanic’s garage in Venice Beach, the looks could be summed up as the ultimate fantasy road trip selection. Pieces traverse from ultra glam sex kitten to casual and vintage inspired staples with modern facets, all of them possessing that ultimate ‘cool kid’ factor that is the foundation of AlleyCat Trade.

Standout pieces are the deep V’d and flowing Long Tall Sally dress by Australian Fashion week alumni Alice McCall and the watercolor print Mae Tunic by Seneca Rising, both paired with the ultimately perfect tough girl chic wedge Buckle Ankle Boots, by Surface To Air.

There are plenty of other notable pieces in this concise lookbook. Fleece, sequins, denim and handfuls of lustworthy shoes give an excellent cross sample of what can be found in the online shop, peppered with goodies like the Double Fox Ring by London based jewelry line Jacey Withers. In an era where popular online retailers crowd their pages with product, it’s refreshing for a place to have both a strong selection of elusive global pieces and a curated handle on its product.

For more of the AlleyCat Trade look book, click on the thumbnails above.

You can shop directly from the lookbook at AlleyCat Trade here.