Diesel Black Gold fall 2012 was promised to be a collection rooted in fear. In these days where fashion shows have to offer guests an experience and not just a new collection, it meant that Diesel had to find a venue that offered something of a fear factor along with a suitable space. Enter New York’s Pier 57.
Built in the early 1950s but disused as of the early 2000s, Diesel took full use of the massive expanse of Pier 57 to drive home their fall 2012 collection’s theme. Colder than most parts of New York owing to the fact that the building is in fact floating atop of the Hudson River, Diesel left the space barely lit with only the odd spotlight to guide guests from the entrance to the runway itself. The result was two-fold: the scene above, and the odd phone call from guests querying their already arrived friends as to precisely where they should go lest they get lost. Fear indeed.