The future is now: Alessandra Ambrosio

There’s a clear line of association between futurism, the 1920s, and bobs. The strongest iconography of the first two is inarguably 1927′s Metropolis, the film that set about making sure that, for at least the next hundred years, any marriage of the 1920s with roboticism would recall it to memory. Thus it’s hard to view these images of Alessandra Ambrosio, slogganed with the word FUTURESHOCK and styled with twenties-style bobs, as anything less than Metropolis-inspired.

There’s nothing too literal though, only implication; and in parts Melissa Rubini’s styling nods also towards the futuristic noir silhouettes of Blade Runner‘s Rachel: broad-shouldered, voluminous and luxurious.

alessandra ambrosio bob futurism

Click the thumbnails for full pictures:
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11
Alessandra Ambrosio: Muse Winter '11

Futurism is a tricky concept. When we talk about futurism in fashion, currently, it’s not so much about what we imagine the future to be as to a revival of what past eras envisaged it as. But that makes it just as exciting to experiment with: because ultimately, in reimagining a past generation’s view of the future, we’re actually shaping the present.

Photographed by Chad Pitman for Muse Magazine’s winter 2011 issue, you can view more of Alessandra Ambrosio‘s editorial by clicking on the thumbnails above.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.