There’s a clear line of association between futurism, the 1920s, and bobs. The strongest iconography of the first two is inarguably 1927’s Metropolis, the film that set about making sure that, for at least the next hundred years, any marriage of the 1920s with roboticism would recall it to memory. Thus it’s hard to view these images of Alessandra Ambrosio, slogganed with the word FUTURESHOCK and styled with twenties-style bobs, as anything less than Metropolis-inspired.
There’s nothing too literal though, only implication; and in parts Melissa Rubini’s styling nods also towards the futuristic noir silhouettes of Blade Runner‘s Rachel: broad-shouldered, voluminous and luxurious.
Futurism is a tricky concept. When we talk about futurism in fashion, currently, it’s not so much about what we imagine the future to be as to a revival of what past eras envisaged it as. But that makes it just as exciting to experiment with: because ultimately, in reimagining a past generation’s view of the future, we’re actually shaping the present.
Photographed by Chad Pitman for Muse Magazine’s winter 2011 issue, you can view more of Alessandra Ambrosio‘s editorial by clicking on the thumbnails above.