The phrase ‘uptown bohemian‘ is used by Korean label Hanii Y to describing their style and from their autumn / fall 2011 campaign, featuring Julia Resoin Roitfeld, it seems to be a description that holds with some degree of accuracy. Like Carine Roitfeld’s also smokey-eyed, also effortlessly sexy offspring, Julia’s adherence to the concept of ‘bohemian’ is less about the usual cliches and more an attitude. If, despite their relatively safe fall 2011 offering, Hanii Y were hoping for that attitude to shine through, their hopes were met. If, in signing on Restoin Roitfeld, they were hoping to garner attention by association, they might have also succeeded; for the campaign did catch our eye for its star more so than for its clothes.
Julia Restoin Roitfeld has not just an effortless attitude but an almost accidental star power that filters down from her fashion industry mother. And it’s no wonder a brand that sells itself on ‘uptown bohemian’ would be keen to capitalise on that fact.
For more of the fall campaign from Hanii Y click on the thumbnails above and click through the gallery.