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The two faces of MaxMara

Written by Tania Braukämper.
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MaxMara’s latest look book jumps – often literally – between two styles, both rich with spring 2012′s fashion trends but vastly different in style. Maryna Linchuk is the hippie, free-flowing, sporty girl to Sigrid Agren’s sharp sophisticate. On Linchuk’s side of things you’ll find an eclectic mix of maxi-dresses, straw hats, flat sandals and 70s accessories, head wraps and sailor pants and vibrant prints.

Agren’s sharp blonde bob, contrastingly, is set agains a palette of white, black and earthy camel – if Linchuk is on holiday, Agren is the one taking care of business.

maxmara spring 2012

Click the thumbnails for full pictures:
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book
Sigrid Agren & Maryna Linchuk: MaxMara S/S '12 look book

For the full MaxMara spring 2012 look book click on the gallery above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.