We’ve all heard the rumours about Thom Browne going bankrupt. But perhaps the designer hasn’t? Or perhaps the Thom Browne Autumn (Fall) / Winter 2010 is a stroke of marketing genius? Or perhaps Thom Browne just wants to prove to the world that he can do more than just a cropped cut? Whatever the answer is, rest assured that I don’t know it. After all, in the face of bankruptcy most labels tend to become more commercial, not less.

Thom Browne Fall 2010

Thom Browne Fall 2010

Thom Browne Fall 2010

Thom Browne Fall 2010

Thom Browne Fall 2010

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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.