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Tigresse live up to their name

Written by Tania Braukämper.
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A rose by any other name may smell as sweet, but a brand name like Tigresse can only really mean one thing. It connotes fierceness, exoticism, strength. This is something the brand seems to get, and so their latest campaign is a dark mix of those qualities. There are no garden-party frocks here; rather animal prints and embroidery and florals on black, in a campaign set against an opulent surround.

tigresse fall 2011 campaign

Click the thumbnails for full pictures:
Tigresse W '11 Ad Campaign
Tigresse W '11 Ad Campaign
Tigresse W '11 Ad Campaign
Tigresse W '11 Ad Campaign
Tigresse W '11 Ad Campaign

Fabio Bartelt photographed the Tigresse fall 2011 campaign. You can view more by clicking on the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.