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Tom Ford, photographer

Written by Tania Braukämper.
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Update: more images of the campaign are now available – view the full gallery after the break.

It’s not charged with intense eroticism, nor does it brood with sultry seriousness. Tom Ford got behind the camera on his own latest campaign, and it’s fun all the way.

Though no stranger to photography, Ford has recently used Mert & Marcus for campaign work. Spring 2012 sees him return to the photographer role, with Mirte Maas and Mathias Bergh starring. We wouldn’t be at all surprised to find that Ford’s motive is one of creative control: control over his brand, his image, his marketing. Though why not – a playful image is just what’s needed right now, and Tom Ford knows it.

tom ford spring 2012 campaign

Click the thumbnails for full pictures:
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign
Mirte Maas and Mathias Bergh: Tom Ford S/S '12 Campaign

For images from Tom Ford’s spring 2012 campaign, click on the thumbnails above.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.