Tom Ford’s bubbles at Selfridges (video)

It’s not with any frequency that the launch of a scent gets prime positioning in a department store window, but the Tom Ford always promises to be more then a mere scent. Like all things from the house of Ford, it comes with the promise that you are buying hedonism itself; as if it is no mere bottle you’ll be purchasing, but something of a Pandora’s Box. So it is that British department store Selfridges & Co. has given the launch of Tom Ford Neroli Portofino a water and bubble laden display that brings the ad campaign to life.

tom ford selfridges

Click the thumbnails for full pictures:
Tom Ford: Neroli Portofino campaign (NSFW)
Tom Ford: Neroli Portofino campaign (NSFW)
Tom Ford: Neroli Portofino campaign (NSFW)

The window is currently present in Selfridges’ Oxford Street store.

The video was shot by Jaime.

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Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of’s co-founders.

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