It’s not with any frequency that the launch of a scent gets prime positioning in a department store window, but the Tom Ford always promises to be more then a mere scent. Like all things from the house of Ford, it comes with the promise that you are buying hedonism itself; as if it is no mere bottle you’ll be purchasing, but something of a Pandora’s Box. So it is that British department store Selfridges & Co. has given the launch of Tom Ford Neroli Portofino a water and bubble laden display that brings the ad campaign to life.
The window is currently present in Selfridges’ Oxford Street store.
The video was shot by Jaime.












