Tom Ford’s bubbles at Selfridges (video)

It’s not with any frequency that the launch of a scent gets prime positioning in a department store window, but the Tom Ford always promises to be more then a mere scent. Like all things from the house of Ford, it comes with the promise that you are buying hedonism itself; as if it is no mere bottle you’ll be purchasing, but something of a Pandora’s Box. So it is that British department store Selfridges & Co. has given the launch of Tom Ford Neroli Portofino a water and bubble laden display that brings the ad campaign to life.

tom ford selfridges

Click the thumbnails for full pictures:
Tom Ford: Neroli Portofino campaign (NSFW)
Tom Ford: Neroli Portofino campaign (NSFW)
Tom Ford: Neroli Portofino campaign (NSFW)

The window is currently present in Selfridges’ Oxford Street store.

The video was shot by Jaime.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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