Aquazzura is a young shoe label that launches with the promise of bold, sexy, designer heels – the kind that women drool over. But the label’s spring 2012 campaign doesn’t foray into the usual type of high-heeled opulence, instead enlisting Diego Diaz Marin for his trademark saturated colours and penchant for kaleidoscopic imagery. And on both of those does he deliver.

With a play on the brand’s pineapple branding, Marin’s campaign uses tropical fruits and an assault of rich colour to evoke a sensual summer feeling. Marin’s models are faceless and anonymous, letting the viewer’s eyes always be drawn to the mesmerising kaleidescope of footwear.

Aquazzura spring 2012 campaign

Click the thumbnails for full pictures:
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign
Aquazzura S/S '12 Campaign

View all of Diego Diaz Marin’s campaign for Aquazzura shoes at the gallery above.

You can see more of Marin’s work at diegodiazfashionphotographer.com.

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