For a fashion film to really prove itself worthwhile, it’s got to have more going for it than just a moving display of products. Something more may mean narrative, it may mean witty execution, or it may be born of beautiful cinematography and a grabbing score.
This film by team Morgan Norman and Marco Cavazzana wins out on the latter combination. A collaboration with Swedish brand Ubi Sunt, it showcases menswear pieces in a way that you don’t feel like you’re being sold to. The concept is described: “A young nature lover oscillates between fantasy and reality. Calm pictures of surreal settings dominate this one and create a dream-like atmosphere.”
Watch the video by hitting play above.
Hat tip to Ravished by Illusions.