Ubi Sunt, beekepers and dreams: weekend watch

For a fashion film to really prove itself worthwhile, it’s got to have more going for it than just a moving display of products. Something more may mean narrative, it may mean witty execution, or it may be born of beautiful cinematography and a grabbing score.

This film by team Morgan Norman and Marco Cavazzana wins out on the latter combination. A collaboration with Swedish brand Ubi Sunt, it showcases menswear pieces in a way that you don’t feel like you’re being sold to. The concept is described: “A young nature lover oscillates between fantasy and reality. Calm pictures of surreal settings dominate this one and create a dream-like atmosphere.”

ubi sunt fashion film

Watch the video by hitting play above.

Hat tip to Ravished by Illusions.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.

Written by .

Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.