For a fashion film to really prove itself worthwhile, it’s got to have more going for it than just a moving display of products. Something more may mean narrative, it may mean witty execution, or it may be born of beautiful cinematography and a grabbing score.

This film by team Morgan Norman and Marco Cavazzana wins out on the latter combination. A collaboration with Swedish brand Ubi Sunt, it showcases menswear pieces in a way that you don’t feel like you’re being sold to. The concept is described: “A young nature lover oscillates between fantasy and reality. Calm pictures of surreal settings dominate this one and create a dream-like atmosphere.”

ubi sunt fashion film

Watch the video by hitting play above.

Hat tip to Ravished by Illusions.

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