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Understated prep

Written by Daniel P Dykes.
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AndyMags
AndyMags wrote on 29th October 2010 at 16.27:
THIS is understated? This is elite, Connecticut, private school, buggery-in-the-bunk and Apuleius-in-the-loo SUPERPREP. It could not be more blazingly obvious, from the cropped length of the khaki, suede dock shoes that will never see a dock (they keep Sperry's for those occasions), and ridiculous, cropped pinstripes with that horrible lime cashmere that the preps love so dearly- His oversized watch that is actually too well-fitting on this man to be properly prep, but his stupid, floppy hair is perfect. Watch Hill is calling his name...
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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.