Their annual catwalk show is epic, but not this kind of epic. Turning to director Michael Bay for their holiday / Christmas 2010 video campaign, Victoria’s Secret have ended up with an advert that isn’t quite what you’d call Christmassy, typical of them, and potentially not even on brand. With it’s electronic rock sound track and tight editing, it feels like it started out as an action scene for one of Bay’s films and that the lingerie of models were incidental, perhaps even extras.
Contrast the ad below to the VS girls just want to have fun music video and you’ll see the how off the branding mark Bay’s video seems.
You can see the entire Victoria’s Secret Christmas 2010 picture campaign by clicking on the thumbnails below.