Victoria’s Secret: epic holidays (video)

Their annual catwalk show is epic, but not this kind of epic. Turning to director Michael Bay for their holiday / Christmas 2010 video campaign, Victoria’s Secret have ended up with an advert that isn’t quite what you’d call Christmassy, typical of them, and potentially not even on brand. With it’s electronic rock sound track and tight editing, it feels like it started out as an action scene for one of Bay’s films and that the lingerie of models were incidental, perhaps even extras.

victoria's secret holiday 2010 video

Click the thumbnails for full pictures:
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010
Candice Swanepoel: Victoria's Secret Holiday 2010

Contrast the ad below to the VS girls just want to have fun music video and you’ll see the how off the branding mark Bay’s video seems.

You can see the entire Victoria’s Secret Christmas 2010 picture campaign by clicking on the thumbnails below.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

He can be followed on Facebook and on Instagram.