Just like clockwork: the end of a year approaches, Christmas decorations start to be seen in stores, and the Victoria’s Secret fashion show captures the attention of many a fashioniser. Such is the success of Victoria’s Secret’s marketing, however, that before their 2010 catwalk hits TV screens in November there is one other ‘tradition’ that must first be acknowledged: the revealing of the year’s fantasy bra, the naming of the model who shall wear it, and the revelation of the price figure attached to it.

And here’s 2010’s offering:

victoria's secret 2010 fantasy bra

Modelled by Adriana Lima, 2010’s fantasy bra has been dubbed the ‘Bombshell Fantasy Bra’. It’s price you may ask? US$2 million dollars.

Baulk at the price you might, but it’s a bra that hasn’t designed to be sold – it’s designed to get your attention. And Victoria’s Secret will again do just that when the Victoria’s Secret 2010 fashion show hits the catwalk on Tuesday, 30 November, 2010.

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