Victoria’s Secret fashion show 2010

Just like clockwork: the end of a year approaches, Christmas decorations start to be seen in stores, and the Victoria’s Secret fashion show captures the attention of many a fashioniser. Such is the success of Victoria’s Secret’s marketing, however, that before their 2010 catwalk hits TV screens in November there is one other ‘tradition’ that must first be acknowledged: the revealing of the year’s fantasy bra, the naming of the model who shall wear it, and the revelation of the price figure attached to it.

And here’s 2010′s offering:

victoria's secret 2010 fantasy bra

Modelled by Adriana Lima, 2010′s fantasy bra has been dubbed the ‘Bombshell Fantasy Bra’. It’s price you may ask? US$2 million dollars.

Baulk at the price you might, but it’s a bra that hasn’t designed to be sold – it’s designed to get your attention. And Victoria’s Secret will again do just that when the Victoria’s Secret 2010 fashion show hits the catwalk on Tuesday, 30 November, 2010.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.
Author

Written by .

He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

He can be followed on Facebook and on Instagram.