Just like clockwork: the end of a year approaches, Christmas decorations start to be seen in stores, and the Victoria’s Secret fashion show captures the attention of many a fashioniser. Such is the success of Victoria’s Secret’s marketing, however, that before their 2010 catwalk hits TV screens in November there is one other ‘tradition’ that must first be acknowledged: the revealing of the year’s fantasy bra, the naming of the model who shall wear it, and the revelation of the price figure attached to it.

And here’s 2010′s offering:

victoria's secret 2010 fantasy bra

Modelled by Adriana Lima, 2010′s fantasy bra has been dubbed the ‘Bombshell Fantasy Bra’. It’s price you may ask? US$2 million dollars.

Baulk at the price you might, but it’s a bra that hasn’t designed to be sold – it’s designed to get your attention. And Victoria’s Secret will again do just that when the Victoria’s Secret 2010 fashion show hits the catwalk on Tuesday, 30 November, 2010.

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Edy Thomas
Edy Thomas wrote on 11th November 2010 at 17.36:
Adriana Lima is a goddess!! oh my! she is over over gorgeous!
ase
ase wrote on 27th November 2010 at 12.51:
The Victoria's Secret annual fashion show is always filled with glitz, glamor and, of course, beautiful fashion models in nothing much more than lingerie.
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Late one Oxford night Daniel P Dykes set about creating a fashion publication that would go someway to being an arbiter on fashion as it appeals to the emerging power generations: those who don't remember a world without the Internet and for whom work plays second fiddle to pleasure. And so Fashionising.com was born as a publication for those who were focussed not just on fashion's trends, but on society's too, and how those trends could all go to heighten the art of living. Hence, Daniel sees a future where, for those young at heart, both fashion and style are grounded in traditional quality, but with a youthful, sensualised edge. Daniel is Fashionising.com's Editor in Chief and Chairman.