Just like clockwork: the end of a year approaches, Christmas decorations start to be seen in stores, and the Victoria’s Secret fashion show captures the attention of many a fashioniser. Such is the success of Victoria’s Secret’s marketing, however, that before their 2010 catwalk hits TV screens in November there is one other ‘tradition’ that must first be acknowledged: the revealing of the year’s fantasy bra, the naming of the model who shall wear it, and the revelation of the price figure attached to it.

And here’s 2010′s offering:

victoria's secret 2010 fantasy bra

Modelled by Adriana Lima, 2010′s fantasy bra has been dubbed the ‘Bombshell Fantasy Bra’. It’s price you may ask? US$2 million dollars.

Baulk at the price you might, but it’s a bra that hasn’t designed to be sold – it’s designed to get your attention. And Victoria’s Secret will again do just that when the Victoria’s Secret 2010 fashion show hits the catwalk on Tuesday, 30 November, 2010.

Share some style:

Want to keep up with fashion?

Once a week, we send out an update with the latest fashion trends, styles and collections.
Get yours direct in your inbox and keep ahead of fashion.

Our newsletter is spam free and your email address will never be shared or sold.