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Vogue Italia’s shopping channel parody: weekend watch

Written by Tania Braukämper.
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The latest Gucci for sale on your late night shopping channel? Complete with cheesy lens blurs and elevator music? Not something you’ll see every day. But thanks to Vogue Italia and another creative, tongue-in-cheek concept shot by Steven Meisel, we get to step into a world where the likes of Karlie Kloss, Natasha Poly and Caroline Trentini are the stars of the QVC shopping channel world.

Order now, and watch the full video after the break.

vogue italia shopping channel parody

Click the thumbnails for full pictures:
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12
Karlie Kloss, Natasha Poly and more: Vogue Italia, January '12

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.