The sportswear trend has become the creative seed of many pictorial concepts; and we love seeing all the fresh and different takes coming to fruition. Sometimes it’s less about wearable styling and more about thematic inspiration. That is the case with Jonas Lundqvist‘s shoot of Madelen De La Motte; a white, bright, minimalist take on sporty dressing.

Madelen De La Motte by Jonas Lundqvist

Click the thumbnails for full pictures:
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist

Images from Heidi Marika.

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