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White, bright: Madelen De La Motte

Written by Tania Braukämper.

The sportswear trend has become the creative seed of many pictorial concepts; and we love seeing all the fresh and different takes coming to fruition. Sometimes it’s less about wearable styling and more about thematic inspiration. That is the case with Jonas Lundqvist‘s shoot of Madelen De La Motte; a white, bright, minimalist take on sporty dressing.

Madelen De La Motte by Jonas Lundqvist

Click the thumbnails for full pictures:
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist
Madelen De La Motte by Jonas Lundqvist

Images from Heidi Marika.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.