It seems no look book or campaign is quite complete anymore unless there’s a video to go with it. Not that anyone is complaining; many smart brands round out their static image offerings with accompanying films. Some go well outside the box and make the clothing secondary to a story or a mood. Others, like these two videos from Zimmermann’s High Summer 2012 collection, are more by-products of the campaign process that are focussed on giving you a closer look at the garments and how the campaign was put together.
Watch the two videos by hitting play above. You can also view the completed Zimmermann swimwear High Summer 2012 collection look book by clicking on the thumbnails.