Fashion advertising / Fashion blog / Fashion pictures

Zimmermann swim on video

Written by Tania Braukämper.

It seems no look book or campaign is quite complete anymore unless there’s a video to go with it. Not that anyone is complaining; many smart brands round out their static image offerings with accompanying films. Some go well outside the box and make the clothing secondary to a story or a mood. Others, like these two videos from Zimmermann’s High Summer 2012 collection, are more by-products of the campaign process that are focussed on giving you a closer look at the garments and how the campaign was put together.

zimmermann swimwear video

Click the thumbnails for full pictures:
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign
Zimmermann High S/S '11 / '12 Swim campaign

Watch the two videos by hitting play above. You can also view the completed Zimmermann swimwear High Summer 2012 collection look book by clicking on the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.