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Alberta Ferretti campaign: from the sea to the street

Written by Tania Braukämper.

On the runway, Alberta Ferretti’s spring 2013 collection was styled in the image of the sea-dwelling goddess. But trading wet hair for long fringed hairstyles and laying attitude on thick (in one shot by way of reflective, oversized, sunglasses), the collection’s campaign takes it out of the sea and into the city, presenting the pieces in a way that would take a woman from day to night.

Alberta Feretti spring 2013 campaign

Click the thumbnails for full pictures:
Alberta Ferretti S/S '13 campaign
Alberta Ferretti S/S '13 campaign
Alberta Ferretti S/S '13 campaign
Alberta Ferretti S/S '13 campaign

Starring models Nadja Bender & Zuzanna Bijoch, you can view more of the Alberta Ferretti campaign for spring 2013 by clicking on the gallery.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.