McQueen’s intricate angel

You might think that the incredibly intricate detail that Sarah Burton put into the Alexander McQueen collection for spring 2012 would necessitate an ultra-realistic campaign. Something that would show that detail up close, put each tiny ruffle and bead under a microscopic lens. But not so: instead David Sims shoots Zuzanna Bijoch in a hazy dreamscape that plays to a mood more than anything else. Bijoch, haloed by light like some angelic figure, wears the collection’s intricate lace headpieces along with Burton’s flower-like ruffled gowns.

mcqueen campaign

Click the thumbnails for full pictures:
Zuzanna Bijoch: Alexander McQueen S/S '12 Campaign
Zuzanna Bijoch: Alexander McQueen S/S '12 Campaign
Zuzanna Bijoch: Alexander McQueen S/S '12 Campaign

For more pictures from the Alexander McQueen campaign for spring 2012, click on the thumbnails above.

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