You might think that the incredibly intricate detail that Sarah Burton put into the Alexander McQueen collection for spring 2012 would necessitate an ultra-realistic campaign. Something that would show that detail up close, put each tiny ruffle and bead under a microscopic lens. But not so: instead David Sims shoots Zuzanna Bijoch in a hazy dreamscape that plays to a mood more than anything else. Bijoch, haloed by light like some angelic figure, wears the collection’s intricate lace headpieces along with Burton’s flower-like ruffled gowns.
For more pictures from the Alexander McQueen campaign for spring 2012, click on the thumbnails above.