The world looks different below the knee. It’s where soles and pavement connect, where stiletto heels bruise linoleum floors and heavy boots leave their weight on soft carpets. If you can tell a lot about a person by their shoes, then the view from below the knee is more than just an interesting perspective, it’s a telling one.
Using the tagline The World Looks Different #BelowtheKnee, AllSaints have today launched a creative film campaign that views the world from the ground up. Conceived to coincide with the launch of 43 new footwear styles (launching online and in stores today), the campaign includes an Instagram competition where AllSaints fans can capture their own ‘below the knee’ photo. If it’s deemed the best, they’ll win a trip to London for two with dinner and a night’s accommodation, a private viewing of the new collection, and some new shoes to take home.
If you want to enter the competition, use the tags @AllSaintsLive #BelowtheKnee when posting your pic. Entries close 1st December 2013.
The campaign also includes a documentary-style film – a tribute to cinéma verité – shot in New York and featuring women from the city’s fetish scene filmed from below the knee. Check out some film stills and imagery at the gallery, or head to allsaints.com to shop the new styles.