The world looks different below the knee. It’s where soles and pavement connect, where stiletto heels bruise linoleum floors and heavy boots leave their weight on soft carpets. If you can tell a lot about a person by their shoes, then the view from below the knee is more than just an interesting perspective, it’s a telling one.

Using the tagline The World Looks Different #BelowtheKnee, AllSaints have today launched a creative film campaign that views the world from the ground up. Conceived to coincide with the launch of 43 new footwear styles (launching online and in stores today), the campaign includes an Instagram competition where AllSaints fans can capture their own ‘below the knee’ photo. If it’s deemed the best, they’ll win a trip to London for two with dinner and a night’s accommodation, a private viewing of the new collection, and some new shoes to take home.

If you want to enter the competition, use the tags @AllSaintsLive #BelowtheKnee when posting your pic. Entries close 1st December 2013.

allsaints belowtheknee campaign

Click the thumbnails for full pictures:
AllSaints 'Below The Knee' campaign
AllSaints 'Below The Knee' campaign
AllSaints 'Below The Knee' campaign
AllSaints 'Below The Knee' campaign
AllSaints 'Below The Knee' campaign
AllSaints 'Below The Knee' campaign
AllSaints 'Below The Knee' campaign
AllSaints 'Below The Knee' campaign

The campaign also includes a documentary-style film – a tribute to cinéma verité – shot in New York and featuring women from the city’s fetish scene filmed from below the knee. Check out some film stills and imagery at the gallery, or head to allsaints.com to shop the new styles.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.