Ancient worship: Camilla’s Pachamama campaign

By letting her imagination run wild and by refusing to be impelled purely by a sequence of typical fashion trends, Australian designer Camilla Franks chose to channel her personal journey as she reconnected with Mother Nature, as main inspiration for her spring 2013 collection. Named after the Pachamama goddess, worshiped by the indigenous tribes of the Andes, the line-up overflows with worldly cultural influences.

Camilla spring 2013 campaign

Click the thumbnails for full pictures:
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign
Camilla S/S '13 / '14 Pachamama Campaign

Photographed by Justin Ridler in the perfect setting offered by Sydney’s royal botanic gardens, Camilla’s spring and summer look book explodes in vibrant hues and colorful digital prints, all evocative of South America’s vivid wildlife and picturesque skies. Cut in delicate cottons, silk and leather, the unconstrained silhouettes celebrate Camilla’s psychedelic aesthetic that seems to grow only more intense.

With a collection envisioned as to indulge all the senses, Camilla reintroduces the kaftan as an essential summer piece, redirecting the focus towards detailed embroidery and exquisite embellishments, carefully placed on intricate garments modeled by the gorgeous Holly Rose Emery.

You can see the entire Camilla spring / summer 2013 / 2014 Pachamama ad campaign by clicking on the gallery.

Visit the Camilla website at www.camilla.com.au.

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Shaped by all things beautiful and feminine, Nicoleta Parascan’s first steps towards entering the captivating world of fashion were taken somewhere around the young age of six, when she received her very own first fashion magazine. Discovering an entirely new universe, filled with pretty ladies and beautiful clothes, there was not much able to ever beat or compete with the fantasy land that was suddenly opening up. Surrounded by books, constantly thinking about the next best outfit, in search of a signature style and defined by a nostalgic calling towards the past, Nicoleta believes in taking chances, in destiny and in building her own path in life. When she’s not writing, you can easily find her playing with her cat, reading an old book, watching movies, exploring the city or blogging her own daily adventures.