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Anja Konstantinova brightens up Melbourne for RMK

Written by Tania Braukämper.

Melbournians will immediately feel at home in the world of RMK’s latest campaign: the graffitied laneways and sunlight rooftop of Madame Brussels are so recognisable you can’t miss them.

In the footwear brand’s spring / summer 2012/13 campaign, model Anja Konstantinova looks quite at home. Peter Simon Phillips’ styling switches easily between the two locations, too: neons and graphic prints splashing across the laneway scenes and delectable pastels flirting with the Madame Brussels outdoor furniture.

Anja Konstantinova for RMK

Click the thumbnails for full pictures:
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13
Anja Konstantinova: RMK shoes, S/S '12/'13

Photographed by blogger-slash-photographer Zanita Morgan, you can view the full campaign by clicking on the thumbnails.

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Some people's wardrobes are about a small selection of pieces that all fit within one aesthetic - Tania Braukamper isn't such a person. With a wardrobe that spans three different rooms, her approach to fashion is a mixture of current-season key pieces mixed with vintage finds she's sourced on innumerous shopping trips around the world's more cultured capitals. Despite a disparate approach to shopping, Tania is adamant that the key to mixing vintage with new season is to stick to key looks and colours that work for oneself. And it's a theory that she works into her writing for Fashionising.com, where she serves as the publication's Editor.