Following on from the first Missguided campaign featuring Anja Konstantinova that saw her all glam-grunged up against a paint-peeled, book-lined, antique backdrop, comes a second lot of images from the brand. Konstantinova stars again, this time against a dimly-lit underground pool and black walls, beams of light illuminating a pink feather coat that look luxurious beyond the brand’s price points.
And that, actually, goes for much of the imagery. With quality and prices aimed very much at the fast-fashion youth market, Missguided manage to create impressive campaign imagery that hits an on-trend note. Whether you shop their pieces or not, the ‘Hearts Bleed Glitter’ campaign images of Konstantinova are worth a flick through. You can check them out at the gallery.
Missguided are at missguidedus.com.